The A Fatia Mais Doce project is a responsive website for the sale of cakes and party accessories especially for children. The target audience is parents of preschool and school-age children and the general public without the ability to bake cakes at home.
The project was carried out in 20 days, from the beginning of the research to the delivery of prototypes and took place during the month of June 2021.
Customers currently place their orders by phone and/or email, and there is no platform where they can see images of the products they want to buy and additional information about the products.
Create a cross-platform responsive website that allows customers to order products simply.
Graphic Designer, UX Researcher, UX Design, Website Developer.
The survey was conducted in an unmoderated way, through online surveys. The aim was to estimate the acceptance of the product and better understand the needs of customers with regard to product information.
Impossible to better configure the product.
There is no technical information about the products and components.
Customers do not want to place orders via phone or email.
Lúcia is a kindergarten teacher who needs to buy cakes online because she wants to deal with children’s in an easy way and with professional help.
Mapping Lúcia’s user journey revealed how helpful it would be for users to have access to a dedicated website to order cakes that include info and help to choose.
Initially thought to be a vertical product catalogue, after identifying the Pain Points, it was decided to elaborate more on the presentation, privilege the images and develop the descriptions of the products. Checkout will be faster and with fewer steps in the process. Develop a purchase help page.
We spent some time running wireframes in an attempt to bridge all the pain points we found and save some time with prototypes. I think it has been achieved, since the final version has undergone few changes.
A complete set of wireframes was executed, with all website functionalities and complete checkout steps, in order to have a complete tool for the usability study.
Having conducted 2 usability studies, the first defined the general measures to be implemented and the second helped us to refine the entire set of wireframes in order to be able to go to the high-fidelity prototype with more security.
There wasn’t a lot of work going from wireframes to mockups. Almost everything was in the right place and with the right function.
The final prototype features a clean and easy flow for product viewing, selection, and ordering.
View A Fatia Mais Doce
Provide access to users who are vision-impaired through adding Alt text to images for screen readers.
Used icons to help make navigation easier.
Used imagery of all products to help all users better understand what they are ordering.
The website, completely responsive and with the Mobile version completely readjusted, makes users feel that there was maximum concern with usability.
The main lesson learned from this project is that the more attention is paid to user research, competitive audit, and usability studies, the easier it is to successfully complete the project.
Use the best UX Writer techniques for product descriptions and help texts.
Conduct final usability round to smooth out the last few edges and check specific points.
Implement a user search routine to follow the evolution of times and improve the product with a view to capturing the market and maintaining customers.
Thank you for your time reviewing my work on the Fatia Mais Doce website! If you need help or if you want to contact me, please send me a message.